coin op video games for sale Information Media In The Era Of Web Data Glut: Mass Society Being Overrun by Technology,Technique & Emerging Gizmos
\'Techne\' -We need to assess and ask the social, economic and philosophical significance of the impact and impact of technology and technology on the data of mass media and mass social networks, I .E.e.The content of network communication, its form and means of communication, and how it eventually spreads when the media spreads and is accepted by the public, and what is its impact and impact?We need to re-Check our understanding of the media and our assumptions about how we understand the impact and impact of information/media and technical gadgets and their social use;What is the point of using and understanding emerging technologies that influence and influence us, so that we can help ourselves to go beyond the mediocre assertion that we have become a "media" mass society, maybe we can better understand the society and how it "impacts" and "influences" and do the same to us.Frederick Engel's law asserts that the evolution of technology in the mass society has gone through "the phase of quantity to quality ".Then, I tend to say, "We 've gone through a reversal of technological evolution, from mass to quantity in the last few decades, has gone through several stages now the new era of Internet technology for computers and the Internet, and its integration of different technologies, in the end it may make us as a dataIncreasing billions of information per second and expanding entities, like some viral nervous systems --like variation.In the end, it is the mind that is replaced by the Internet/network, and we give our intelligence spontaneously and freely to the Internet, and integrate emerging technologies with their technical media.This center develops and works on these topics, basically understanding these new converged technology systemse.The mass society in which the media and its technology, effects and impact mass media data and gadgets are consuming these media --Information/technology equipment and society, changed the mass media and the mass society in an incredible way only ten years ago, and introduced our mass society with amazing speed and amazing speedTaking change, they have become the norm too, promoting change by building dependence on them in US.Residents of present and future state of technology have and will have everything they desire in their hearts, except, of course, their freedom.It is true that modern people, driven by technology, have become a non-Creators and virtual producers without any remainingConsumption of classical economists shows that he has little disturbing concern about lost freedom;But there are ominous signs that, in a rational and orderly technological society, there is no manifestation of human spontaneous behavior other than madness, just too capable of erupting irrational suicide destruction.The technical society, like everything else, seems to have its own seeds of destruction.In my opinion, the reduction in everything from quality to quantity is partly the reason, partly the impact, the modern ubiquity of computer and network information as well as other tech devices and gadgets.The invention and replication of these technologies are very fast and are used as pipes, pipes or highways.The day-to-day concept of most successful interpersonal and personal or media communication basically depends on the traffic assumptions of "goals, pointing and shooting.But even if we try to catch the traffic metaphor of the "information superhighway", the computer will inevitably change us.The producers do take into account the audience, communicate the message directly to those audiences and try to express their views.Aim, aim and shoot.The modern culture overstates packaging and commercialism and must create consumers for all packaging and packaging.If we want to grasp the full impact of it, we must regard modernization as a process of transmitting specific systems and conscious content.The message is designed to span the gap from the sender to the receiver.A -----------------------------------Message/package ]----------------------------Access ...Show the ability to do what others can do and use what others can use;Access means freedom to use resources (Wurman, 1990, p.45) this model is re-used by modern technology devices for social media because of its directness.The rich content lies not only in manipulating text and data storage on their own computers, but also in replacing the magic vocabulary of the library: access.As we will see in this center, the nature of digital text is linked in a fundamental way --As we will see, directly through the mutual connection of new and emerging technology equipment and communication methods, a new communication phenomenon has emerged on the network.Now, the new media is under way.Online culture is inevitably moving in the direction of listening patterns.Immersion, co-The key to this new model lies in the identity of the Author, The interdependent and the responsibility to interpret.What should not be forgotten is that the mind plays a role in all of this, and in the end, when we immerse ourselves in it and connect with each other, it will play the most critical role, interdependent, interpretation of old and new technologies, technologies and media.We can simply start by looking at the TV viewing habits in this post below.According to.C.Nielsen Co.On average, Americans watch TV for more than 4 hours a day (or 28 hours a week, or 2 months in a row)Watch it every year ).In a 65-The man will stick to the tube for 9 years.I.Number of ordinary home TV sets in the United States: 2.Assuming an average salary of $5/hour, the value of that time is $1.II.The number of minutes for parents to have meaningful conversations with their children every week: 3.Percentage of 4-6 years-III.IV.Ranking of food/fast foodV.Percentage of stories about crime, disaster and war: 53.Percentage used for public service announcements: 0.The above statistics are compiled by the TV station-Free America in Washington, D.C.For decades, research has shown that televisionWatching can lead to serious health consequences.Now the medical community in the United States hasExpressed concerns about violence in the country, TV addiction and the passive, sedentary nature of televisionWatch is taking a more positive stance through support for state televisionTurnoff Week.On average, each child watches 8,000 murders on TV before graduating from elementary school.By the age of 18, Americans saw an average of 200,000 violent incidents on television, including 40,000.At a meeting in Nashville, Tennessee on JulyJohn Nelson of the American Medical Association (spokesperson for national television)If 2,888 of the 3,000 studies show that television violence is a causal factor in realityLife is chaotic, "it's a public health problem.\ "The American Psychiatric Association solved the problem while supporting national television."We have been concerned about the impact of television on behavior, especially on children.According to psychologists and television at Rutgers University, millions of Americans are so obsessed with television that they meet the drug abuse standards defined in the official psychiatric manualRobert Kube, board member of Liberty AmericaA large number of TV viewers showed five symptoms of dependence, two necessary for clinical diagnosis of drug abuse.1) use TV as a setting agent;No difference in viewing;3) feel out of control when watching;4) watch too much TV and be very angry with yourself;Cannot stop watching;6) It feels very painful when you don't look.Violence and addiction are not the only TV shows.Related health issuesThe National Health and Nutrition Examination Survey released on October 1995 found that 4.7 million children under the age of 617 years old (11% of this age group) is severely overweight, more than twice as much as during the 1960 years old.Main reason: not active (these children watch TV on average for more than 2 hours)Watch the week) and High Schoolcalorie diet.A 1991 study showed that in children's Saturday morning cartoons, there were an average of 200 junk food advertisements in four hours.According to William H.Deitz, a pediatrician and renowned obesity expert at the School of Medicine at the University of taffz, said, "The easiest way to reduce inactivity is to turn off the TV set.Almost anything else consumes more energy than watching TV.Children are not the only Americans with weight problems;one-The third American adult is overweight.According to a study by the American Journal of Public Health, adults who watch three-hour TV a day are more likely to be obese than adults who watch one-hour TV.Sometimes the problem is not too heavy;Too little.Seventy-5% of American women think they are too fat, an image problem that often leads to overeating or anorexia.Sound strange?When people consider that a supermodel and actress are 20 years old, they won't.3% thinner than ordinary women, 90 thinner than ordinary women-5% of the female population.(TV-It is an indisputable fact that contemporary society is becoming a mass society.The "popularization process" and "mass joining the party" were studied and understood in depth.It is not clear, however, that the present people do not adapt spontaneously to new forms of society.The previous Society took their character from their men to a large extent.Technical or economic conditions determine a certain sociological structure, and social forms show the psychology of individuals.This is no longer a fact.The process of popularity is not because today's people are natural people, but because of technology.In the new framework imposed on him, one becomes a mass because he cannot maintain a long time difference with his environment.Human Adaptation to the mass society has not yet become a reality;The latest research in the field of psychoanalytic sociology reveals the gap between people and collective society, which is the reason for the imbalance.Every society has norms that represent normal standards.When these norms change their character, what comes with them is a balance disturbance, which is neurotic for those who have not kept up with the change.There is no doubt that the norms of our civilization have changed because they are not "human;As a whole, people do not have any desire for the changes that have taken place, nor do they consciously work towards them.Indirect influence on the operation of modern social normsThese specifications have been changed without people knowing what's going on.(Ellul) the results of the newly emerging model of transmission promulgated by digital devices cannot be missed, as there is a greater understanding of these functions and how they affect and influence us as a mass society and our mass minds\ "Now we know that this infinite beauty is not more accessible to a person than to all.The only limit, we know, is our ability to receive.If you have a problem with calculating math, it is difficult for you to collect the necessary numbers and have them arranged in the appropriate order.You will know that when the solution to each problem is solved, you have to solve it.There are principles, but you have to apply them."The first important thing is to understand how it works and how it is used.The second and more important thing is to apply this understanding to the problem at hand.Similarly, the principle of unlimited energy, unlimited supply, is always available.But this energy, this supply, is stationary.You have to keep it alive.In order to solve your problems of poverty, discord and illness, you must apply your understanding.Science shows that it is possible to accomplish any good thing.However, distrust of your ability to achieve your goals tends to hinder you, and failure is an inevitable result."Only by knowing that there is only one power, which is the mind, not the environment or the environment, is it possible to bring your true abilities to the surface and make them work.Few people deny that intelligence controls the universe.It doesn't matter whether you call this wisdom the universal mind, Providence, God, or just nature.They all acknowledge their ability to direct.It is acknowledged by all that this is a force for progress.But few people realize that our own thoughts are part of this thought of the universe, just as the light of the sun is part of the sun."If we work in harmony with it, we can use the thinking of the universe to get all the power, all the wisdom, just as the sun's light draws heat and light from their source, they bring heat and light to the Earth.It is not enough to know that you have this power.You have to put it into practice, not once or twice, but every hour and every day.Don't be discouraged if it doesn't always work at first.Your question is not always correct when you first learn arithmetic, is it?However, you do not doubt the principle of mathematics.You know it's wrong with your approach, not in principle.The same is true in this regard.Power is there.Use it correctly and it can do anything."As mentioned above, the principles about media and media are there and we have to know them very well to apply them ."."Most of what we communicate is related to language and writing.The idea of the mind is transformed into the field of verbal, written, phonetic syllables and hearing.It seems that the purpose of expression and communication is so closely intertwined in all forms of human behavior that it is often not possible to talk about one person another without being forced to consider at the same time.\ "In order to communicate thoughts and feelings, there must be a regular system of symbols or symbols that others will understand when some people use them.Under normal circumstances, the communication requires the presence of two or more people, and the presence of the person who sent the signal and the person who received the communication.Therefore, the process of communication is composed of two parts: Launch and reception.\ "If we want to understand the large number of references in the referenced paragraphs above, our minds can understand these.The purpose of this center is to show that the combination of the enterprise media system and the wider decoration of modern capitalist society will inevitably lead to a non-political society, A place where the vast majority of people logically invest little time or interest in social or political affairs.In this process, the process of social networking.By using the Internet and other micro-emerging technology devices, debunking the myth and fiction that the Internet will "free us", but the center shows the Internet, despite its advantages, but it was largely incorporated into the dominant commercial media and communications system, creating a mass consumption and technology/technologyBased on the society and reality of mass media.In the 1990 s, there was a new argument that showed that there was no reason for us to worry about centralized companies and over-commercialism in the media, or about the Internet, or in a broad sense, the digital communication network will free us.Every major new electronic media technology in this century, similar utopian concepts emerged from movies, AM radio, short-wave radio, fax radio to FM radio, terrestrial television broadcasting, cable TV, disc TV, satellite TV, and radio.The difference between the Internet and the previous new communication technology lies in itsIncluding nature.The computer is not just a tool or even a pipeline, it also creates its own experiential listening environment, which is becoming more and more natural and common in human life.Computer culture forces us to redefine what intermediary communication is, and we have little to deal with as computers constantly transcend matter and thinking.With the continuous expansion, integration and infinite integration of the social era of science and technology, people can't help but ask, do we witness the heart on the Internet or the heart on the Internet?A remarkable feature of the Internet is its creation as a public sector.At the same time, the Internet is developed by the private sector, and its guiding principle is that whoever earns the most will win.With the change of TV to digital format, this makes it possible to swap with the Internet.Companies that now dominate digital television have been preparing for some time to play an important role in the Internet age.To some extent, the Internet is maintained through a profit-driven environment.It is important to understand the leading companies in related industries-telecom, computer software, computer hardware, media --The media are operating and manipulating these entities.All people are threatened by the Internet. Their behavior is defensive;Everyone thinks that the Internet is a way to long-term growth.In traditional thinking, integration provides the basis for a highly competitive market, because companies can now formally invade irrelevant markets, and we have seen the unprecedented wave of mergers and acquisitions and alliances in the largest media, telecom and computer companies in the recent memory market.A brief history of the formation and origin of the network will be sorted out at this time.It is worth noting that the computer network is an expanding new field, and it is still growing faster than our ability to record or civilization it."The computer network has deliberately evolved into a decentralized network that has evolved into a complex chaotic system, and even their most enthusiastic participants cannot imagine its feedback and iterative scale.The computer network is fractal in composition, and the computer network is very large.Similarly, reflecting smaller groups of links, they themselves reflect the internal work of a machine, and they themselves reflect the shape and structure of the software, the commands inside the software, and the number of bytes of binary data in these commands."As a feedback device, computers provide unprecedented expressive power for anyone who can access terminals and modems.A small laptop can be used as a system in Montana, which is higher than any other system.As an iterative opportunity computer and its network actually work by looping through information in almost infinite loops, it has begun to scare the intent of those based on the ability to limit the spread of the public and amplify its observations."It's important how it all happens.Tracking the development of the current network reveals why it is so chaotic;The conscious planning of its builders and the "natural causes" that can be considered in depth lead to the formation of a new wilderness, this is such a huge composition of "Roots" and "vines" that it has the potential to modify everything it touches and completely change the landscape of the forest."One way to track the formation of computer networks is from 1964, when a cold war" think tank "called Rand was asked to come up with a way, let the United States maintain defense communication in the case of nuclear war.The post-The doomsday scene they imagined was surprisingly similar to the lazy post-modern world view.Rand decided that the communication network must be "designed to run in tattered conditions from the very beginning without central authority ".The ARPANET of the defense industry, like a grassroots anti-culture, was created by the middle class.Allow different people in different locations to communicate with each other, and even run defense systems after devastating nuclear attacks.This policy involves making each computer or "node" in the network equally valuable when creating and transferring data.Instead of building a potentially vulnerable central command post where orders flow from there to remote locations, each of the thousands of locations in the system automatically re-To get to Los Angeles, pass the Dallas route, but the Dallas system is hit and the system will automatically re-Route messages to other systems.Imagine a chainlinked fence.Even if you hit a big fence, the rest is still connected enough to power up."The ARPANET system imitates complex natural systems like coral reefs and relies on huge interlinkages between their various parts.So it seems to be the most hierarchical of powerBased on a part of our culture, the military has developed the most Gaian-A dynamic complex created by human beings.This self-Similar mapping of interconnected nodes is automaticRegulate the body.No one can control where the information is transmitted.As one of the founders of the system, John Gilmore said in a frequently cited comment: "The network interprets the review as a route to damage and bypass the review.Trying to block communication on one node only prompts the network to find one of the millions of possible alternative routes.In the biosphere, the more connections and "phase locks" that may exist between members, the greater the chance of natural regulation and neutralization interference.Similarly, the dominant law on the computer network is a natural self-tendency.Determination under the means of chaos"When ARPANET" ended "on 1989, it seemed that no one noticed that the organization was no longer there.It doesn't matter: she left the powerful network it launched.Many university and commercial computer networks have become nodes on the system, developing their own communication protocols and sending emails, meetings, and archived data to each other."This network is called" Internet "Yuan-A network that connects other networks around the world.Scientists and other researchers use the network to share progress with each other, and companies use the network to send information from one website to another.At the same time, computer enthusiasts have also launched their own more grassroots products.The style set of the network.Computer manufacturers and telephone companies have developed their own technologies.But, as futurist Howard Rheinland pointed out in his book virtual community, these industries inadvertently connect these two technologies by selling a computer modem to private consumers\ "Connect her cheap personal computer to her home by modem for $10-a-A one-month telephone line, with access to the global communications network for any child, and every computer system connected to the network.The sum computing power of this remoteThe network of millions of computers and millions of computer users is much larger than anyone who can afford, build machines or any organization can imagine."The grass-roots network started to be local, call-in nodes.A person will use one computer and one or more telephone lines as computers, and one or more telephone lines as bulletin board services or BBS.\ "Other users in his area can call his BBS and leave messages to each other;Post items of interest or ask questions to other users.Communications range from hackers who share the latest stolen code to people who sell cars or discuss the movie storyline of Star Trek.Eventually, these private BBSs created their own metaA network called FIDONET so that a person on a bulletin board can send an email to friends on other bulletin boards without taking a long timeA remote call to an announcement from another state.Now, FIDONET itself is connected to the Internet and almost everyone has access to everything."Today, there are millions of users in the United States and billions of users worldwide.To set up a node on the Internet, what a person or company needs to do is buy a computer with a modem and then add a private bulletin board, a university system, or a small fee is charged by the node of the research institution, or sometimes at no cost at all."Many users log in through their computers at work, which are usually connected to the Internet through the company's own nodes.Needless to say, the Internet is a state of anarchy in society.There is no governing body for the system.Scientists share networks with enthusiasts and hackers who share systems with writers, artists, researchers, companies, and, of course, activists.The Internet is an inherent threat to anyone in power, because at least no one is able to regulate the huge flow of information."The true observation of millions of people, through network sharing, creates an undeniable height --A portrait of the resolution of our current situation.Historically, the way to influence public opinion is to provide information to people from the top.Rather, millions or billions of eyes are staring at Dan, and even CNN makes it easy for the public to focus.Hundreds of millions of people talk to each other through computer text and get information from researchers, observers, archived materials and others, which is out of control.They have a realistic test.They also have anti-cultural weapons.Rushkov provides us with the basic historical background of the generation, development and dissemination of the Internet.Let's take a look at the Internet today.In the 20 th century, when the electronic media of radio, television and audio tapes adjusted these assumptions, the changes were still at least similar to the ordinary existence.In other words, a lot of information becomes easier to understand over distance or time, but they retain certain clues about sounds, human images, or both that are usually related to immediacy.The other is that as the media becomes more "direct" and complex, they are less and less like the media.They seem to be almost floating, disappearing in a floating environment without machine-like experience, but naturally participating.At the same time, most analysts believe that writing and reading are more or less notAn instant experience involving long-distance coding.Reading and writing allows students to learn and even imitate literary or historical works on which culture depends.Therefore, these tasks seem to depend on the "higher" spiritual function after more careful planning, and teaching and learning are also more important.The differences are also obvious.Therefore, writing is considered to be a separate act of creation, except in the sense of imagination, which is as social as reading.In fact, a central myth of literature is always inspired by a tortured or confused author who sits alone on the page to create a new world and becomes strong enough after they are shipped, can make isolated readers happy, tearful, or action.Of course, the model of writing and speaking has its own advantages.Speech, especially face-to-faceto-Facial situations provide more comprehensive clues of meaning, including the appearance of the Speaker, the tone of the voice, and the linear rationality.Newspapers have put themselves under the reach of a vast network of content, and are able to pick out complex stories and nuances that broadcasters can only suggest.Nevertheless, in all of these changes, "it seems that it has never changed" is actually the origin, and the news and entertainment of news and entertainment are always "outside ".People elsewhere have to decide and I need to know what they want to say or write.In a sense, the audience is under the command and call of information producers.In this process, they become consumers in the functional sense, in the service of communication entrepreneurs.However, "What seems to have never changed" has changed.Although the receiver of the message has been waiting for the sender for the whole century, the basic vocabulary of communication traditional wisdom has been questioned by the existence of new delayed numbers.line networks.The function of floating messages is similar to the way any listener in the handset can access human voice.The directed message presumes the sender (pre-Decision) purpose s, the floating message presumes the (potential) purpose of the listener.Reading in such an environment seems to have a central feature of listening and has an interesting impact on presence and immediacy.The media industry has changed.The emergence of digital technology has exposed more people to the media than ever before.The new digital media technology has had a huge impact on the traditional media industry.It makes them wonder why a lot of people are dealing with the media and it's hard for these companies to pay off from it.The foundation is not the road that printed publications have traveled, nor is it the paper of printed content, nor is it the airwaves that carry broadcast signals, which are not content creators, not even brands, instead, it is the mechanism by which the content is transmitted to the eyes and ears.Digital technology has changed the environment, and although the fundamentals have not changed, players have changed.Today's foundation is linked to organizations such as Google, facebook, youtube, bebo, etc, "skype" and "twitter" are now mechanisms for delivering content to the eyes and ears.Our interest in consuming and sharing news and information is growing, which is good for these players.As digital technology removes barriers associated with traditional media, this has changed rapidly.Format, location, distance, and time are no longer considerations, and the delivery of content and information can be immediate or anywhere in the world.The problem with the Foundation is that it has never made a huge profit.Think about the girl or boy in the newspaper, they will only get a few pennies for each newspaper delivered, and the newspaper delivery company will get less for each newspaper delivered.In the traditional world, delivery is related.For the new foundation, this has changed a lot and there is no distribution-related funding.If you list new players from Google, this is an abnormal phenomenon because it is the only player who really makes money.The way the media is spread, the way we consume the media has changed.Not long ago, most of the content was created by professionals and publishing professionals, and the content was unique.Content is no longer the exclusive domain of professionals.Obstacles have been removed.Professionals are still creating and publishing, but so are the rest of us.The quality has declined and the form has simply changed the content created and pushed by our eyes and ears.Newspapers, magazines, TV programs, websites, everything has been pushed and we have consumed it.Content no longer push today more and more pull.Digital technology has changed the rules.We consume more and more content in flash;The word has 140 characters and is broadcast in a minute and a half.The content used to be structured and formatted.The text comes from paragraphs, and the radio comes from the program.Today, clips are the norm.Abstract is abstract;Title, subject, content, tone, language, needs and even creator.The clip captures what is happening, what has happened, the title, a message.They generate interest and desire to have more contact with the headlines;The fragment attracts attention, or does not attract attention.Interest generated in nanoseconds, we all participate and pull more, or we walk away.We were told that we became more informed by keeping spending.Our ability or desire to consume a lot of content is weakening.Summary is often sufficient;Concise, clear information.There's a wealth of things to do here, a segment is more than just a title, and controlling a segment is a new way to market and commercialize content.Created changes.Consumers create content and comment on existing content.Sometimes this content or comment link or refers to content created or published by a professional, but not usually.Consumers dominate content, and they are leading the way in creating and sharing.The balance of power has changed.Creators have changed their desire and appetite for knowledge and information, and content consumption has grown exponentially.This is being seen in digital technology.The challenge for professionals is to understand how to take advantage;How to create, package, and promote their content.We live an unnatural and unsustainable life in a brave new world order.We are now living in a well-constructed artificial reality, brainwashing through mass media indoctrination and bureaucracy, repeating memes, false information and propaganda countless times.The subversion of our natural equilibrium is so complete, so inclusive and so universal...Once you have mastered the great extent to which many areas of your life are affected, conditioned, shaped and guided, you can only conclude that it is purposeful...Deliberately.Social engineers who shape our society and culture have a comprehensive working knowledge of our humanity, our desires, our biological necessity, and our instinctive tendencies...They deliberately and admirably subvert, distort and control our needs, desires, and desires to create scripts for the scripts we follow unconsciously and unconsciously...Immerse yourself in artificial structures that deliberately violate our natural equilibrium.If a person feels like he's going crazy in a crazy world, this is precisely the cognitive dissonance of natural instincts that conflict with the unnatural script you're trying to follow, to achieve "success" and "happiness ".The discontent of this intentional infusion is designed to confuse, tired, tired and sick youHealthy, unable to think about these cunning conspiracies they are trying to subtly and secretly control.In short: to make it easy for you to be manipulated, the social engineers of our bravenewworld order deliberately disrupt our understanding of family roles, dietary nutrition and health, finance and economics, and a correct understanding of education.They create a society in which cultural inertia pushes us into dysfunctional family relationships mediated by state authorities.They create a society where we distract all of us by focusing on the fantasies built by the mass media, thus ignoring these manifestations of population control --Foolish complacency and ignorance.In other words, they treat us as if we were ourselves.We have been classified, branded, fattening, tied, and eventually led to the slaughter...(Hawaiian liberals) technology, technology and emerging technology equipment and media have changed and changed our reality and understanding of the world today.Marianina Manning wrote the following excerpt on social media: "Consumer-generated media [GCM]" is a term that contains all social media content created by consumers on the Internet.These include blogs, social networks, consumer review sites, message boards, and videos.Social networks and connections to customers are all buzz, for example, recently, Forrester Research made a webcast on Know about "Know your customers" social technology and worked with ForresterShe shared her insights into understanding the attitudes and behaviors of the target audience towards social technology (technology?These are great calls for marketers to learn more about embracing social media, listening to customer voices and engaging with consumers on social media.Some of the other statistics provided by Pew Internet and Jupiter research are Jeremiah, a member of the social media committee of the network analytics Association and a social media strategist, here's an overview of how to position your company in the wider social media ecosystem.From the perspective of network analysis, how do people begin to measure the impact of these conversations on their own brands?(See Ladder-Like social media technical reports in photo gallery ).More than 1.5 billion reviews per day, the collective voice of consumers influencing brands and buying strategies has never been so strong and will continue to be strong.Recently, there have been some applications on the market, such as video technology truck drivers, "which allows companies to monitor social media conversations" to gain valuable insights into managing brands on social media websites.For the company, these online conversations represent brand monitoring, reputation management, word-of-Word of mouth marketing and consumer participation.This is very powerful thing to be able to segment potential customers by feeling, tone and information from a large number of social media sites.I would like to know how scalable this tool or any tool is, because as the blog space increases, how much data will their database haveHierarchical queries will appear, and it seems that there will be some very powerful information on the Web datasheets.Determine the childTheir smart emotion technology, for example, evaluates positive and negative emotions and conversational tone.Users establish emotional criteria by scoring data samples, and truck drivers automatically rate the rest of the data.I want to test this.There are also some free social media like Pythia, so even small and medium businesses have tools to help.Personally, I believe that in the context of the wider social media ecosystem, to participate in the idea of indicators and to use them for the benefit of being able to have a positive impact on the corporate brand or life of managing a person, social media reputation management, which is what we will do in the near future, or already here.Brad Reid wrote the article on the computer world website: "In the United States, more than half of adult Internet users access or maintain the profile of at least one social networking site, according to a study conducted by Forrester Research.In its latest social technology survey, Forrester found that 51% of American adults use social networking sites such as Facebook or Linkdin, a significant increase from 25% of users reporting social networking.\ 'The reason why social networks on the Internet are so popular is because it gives individuals the power to create, maintain and expand any number of networks, including family members, close friends and people with similar interests, occupation or hobbyFor example, Facebook is becoming more and more popular, which encourages the company's marketing team to explore opportunities by owning a company profile.Using their employee contacts for sales and marketing, the snowball effect is effectively created when company information is delivered from one network to another.These sites provide them with a direct access to target groups with similar interests and, most importantly, free social engineering.Forrester conducted an online survey in May by asking more than 4, 7 000 internet users aged 18 to 88.The company uses the data collected from the survey to divide internet users into six different types: "creators" who create and publish their own content such as blogs, videos or music ";"Critics" who comment or comment on other people's online forums or blogs ";"Collectors" who use RSS feeds ";"Joiners" who visit or maintain personal data on social networking sites ";"Viewers" who take advantage of podcasts, videos or blogs but do not interact with others ";And the "incompetence" that has not done anything above ".Forrester said that with the growth of social networking site users, the number of users using social media such as podcasts, videos and blogs has increased almost dramatically."The survey classified 73% of online American adults as viewers, a significant increase from 48% in 2007.In addition, the number of users who did not use social media dropped from 44% in 2007 to 18% this year.According to age demographics, Forrester expects these trends to intensify in the coming years.Josh Bernoff, a Forrester analyst, wrote on the Forrester interactive marketing blog: "We are now seeing that the participation of people under 35 is almost universal ."."Soon, if you're online, you'll almost certainly consume social technology apps now, and you're officially behind.However, a group of social network users who have not grown rapidly in the past three years are creators of publishing their own content online.According to the survey, only 24% of Internet users in the United States were classified as creators, compared with 18% in 2007.Sean Corcoran, a Forester analyst who wrote the survey report, said that creators have some temperament that many Internet users do not agree with, thus limiting their potential"It really depends on whether you want to be a publisher," he explains .".\ "It will be a smaller group than most others.The best technology since about 1448 is a technology invented by Johannes Gutenberg called "movable type", a goldsmith at Mainz (although the Chinese first thought about it ).The idea is to cast individual letters (types) and then make (move) these letters to make up printable pages.This promise will disrupt the mainstream media at the time, the work of monks who hand-copied the text or carved the whole page into wood.By 1455 Mr.Gutenberg was sponsored by a wealthy compatriot, Johannes Foster, who was making the Bible and soon became a luxury for the Pope.In 2001, five and a half centuries after John Gutenberg's first Bible, the "movable type" was invented again.Ben and Mena Trott, high-The school lover who became a husband and wife was fired during the dotcom bubble and found himself in San Francisco with plenty of spare time.Trott began to blog MS.e.Posting in her online magazine"Stupid anecdotes about my childhood ".Dolashort became very popular for reasons she couldn't understand, and Trotts decided to build a better "blog tool," which they called "removable type ".It seems natural to compare it to a printing machine, because it is obviously revolutionary;That doesn't mean "arrogance or grandiose", says MS Trotter, who nods to her husband, who is very shy and speaks very little.Movable Type is now the preferred software for celebrity blogs.These two incarnations of the movable type make it convenient (and also very close) history books-ends.They put the mass media era that everyone is familiar with today on the equal sign.However, the second type of mobility also marks the beginning of a very gradual new era, which may be called the era of "personal or participatory media.Teenagers and young people in their twenties are already familiar with the culture.Especially in rich countries.If the majority of older people are fundamentally aware of the shift, they will feel confused.It is not helpful to call it the "internet age.Comprehensive Participatory Media, through infrastructure, do not see that much (for decades-The popularity of the Internet, "always --On, \ "broadband access to it.So far this has only been the case in South Korea, Hong Kong and Japan, and it has been a few years behind in the US and other large media markets.Even today's broadband infrastructure is built for the previous era, not for the upcoming era.Almost anywhere, the download speed (from the Internet to the user) is many times faster than the upload speed (from the user to the network.This is because the corporate giants who built these pipelines think the internet is just another distribution pipeline for themselves or their partners in the media industry.This, however, is the beginning.In last November, the Pew Internet and American Life Project found that 57% of American teenagers created content for the Internet.From text to pictures, music to video.In this new-Paul Saffo, director of the California Institute for the future, said that media culture "People no longer passively" consume "media (and therefore advertising is their main source of income) but actively participate in it, this usually means creating content in any form and scale.That doesn't mean "people write their own newspapers," says Jeremy zavoni, a well-known blogger and software engineer at Yahoo!Internet portal."It can be simple, like rating the restaurant they go to or the movie they watch," or as complicated as shooting a home video."This has a profound impact on the traditional business model of the media industry, which is based on gathering a large number of passive audiences and imprisoned them when advertising is interrupted.In the new-In the media age, the audience is very large occasionally, but often very small, usually very small.Not a few big capital.Competition between rich media giants or between audiences will be a competition between small companies and individuals, or more often, cooperation with each other.Through participatory media, the boundaries between audiences and creators become blurred and often invisible.In the words of David Sifry, founder of blog search engine Technorati, "one-too-Many lectures [I.e.From the media company to their audience] transitioned to [dialogue] in "people who were previously called Viewers ".This changed the tone of public discussion.Mainstream media do not understand how subversive it is to turn institutions into "dialogue.This is because the institutions are closed, the hierarchy is assumed, and it is difficult to recognize the fallibility, and the "dialogue" is open --End with equality and eagerly admit mistakes.Today's media revolution, like other media before, announced itself in a new and strange vocabulary.At the beginning of the 20 th century, the editor's publisher and owner of the Manchester Guardian, Charles Prestwich Scott (and therefore part of the mainstream media of his time ), I was shocked by the word "TV" and for him, "half Greek and half Latin: there is nothing good to get from it.\" Mr.Today, Scott's equivalent may even encounter new words.Dictionary publisher Webster used "blog" as the word of the year in 2004, and the New Oxford American Dictionary chose "podcast" in 2005 "."Wiki", "Vlogs ".Next could be "meta verse" and "folklore", all of which will be explained later in the investigation.Barry Diller, who is in line with the "media tycoon" description, said, "these words!It is frustrating that English cannot express these new things.Mr. Diller runs two major Hollywood studios and has launched Fox Radio, America's fourth radio and television network.Mr.Diller admitted that all the distribution methods were thrown into the air.How did they land, well, still in the air.He made a brave effort to make a big difference on the Internet, and the results were mixed. now he is the owner of IAC/InterActive Corp, a company with about 60 online brands.Yet Mr.It will never be the right foundation for the media industry."The self-release of ordinary people is not interesting," he said ."."Talent is a new limited resource.Jerry mihalski, who advised the company on the use of new media tools, responded: "It's really an ignorant person!"Looking around, there are a lot of great things for people from amateur rankings, and Diller assumes that the talent is limited and he can monopolize it.He was totally wrong.Nothing in the "blog world" is poetry, not every audio "podcast" is a symphony, and not every video "Vlog" performs well in Sundance, not every entry on Wikipedia is 100% correct.But newspapers, radio, television, and the Encyclopedia Britannica can all say that.The new thing is that today's young people, and most people in the future, will be happy to decide for themselves what is credible, what is worth it, and what is not worth it.They will get a lot of help.Sometimes they rely on the human editor of their choice;At other times, they will rely on collective intelligence in the new filtering and collaboration technologies being developed."The old media model is one of the sources of truth.The new media model is: there are multiple sources of truth and we will solve this problem, "says Joe Kraus, founder of JotSpot, who makes software for wiki software.The obvious benefit of this media revolution will beThe Saffo of the Future Institute called it the "creative-energy-based series explosion of the S: The Flowering of large-scale expressive diversity of the same-name diffusion of biological species 0.53 billion years ago."We are entering an era of rich culture and rich choices, which we have never seen in history.Chris Anderson, editor of Wired magazine and author of a forthcoming book, long tail, said: "peer production is the most powerful industrial force of our time .".In fact, many people in traditional media are pessimistic about the rise of a "participatory culture" because they think it threatens the business model they are used, or because they feel it is threatening public speech, civilization, and democracy.In 1933, after Hitler seized power as Chancellor of Germany, a Public Enlightenment and Propaganda Department led by Joseph Goebbels was established.The goal of the ministry is to ensure the successful transmission of Nazi messages through art, music, theater, film, books, radio, educational materials and the media.Hitler's appointment to Goebbels, a demonic genius from demage, who is blindly committed to the fuller, and between his political power and massive population controlHitler expressed these points in his personal political will, Mayne campuf: "Propaganda attempts to impose a doctrine on the whole people...It works for the public from the perspective of an idea and makes them mature for the victory of the idea.During Hitler's apprenticeship, Goebbel raised the science of mass population control to a new level through a comprehensive publicity program that permeates every level of German society.During the 12 years when the Nazis were in power, the entire "diet" message of the German people included a steady stream of rigorous censorship and "engineering" radio broadcasts, public speeches, movies, and even children's textbooks, both strengthened the Nazi single political and ethnic ideology.This relentless and coordinated attack on the minds of ordinary people has had a huge impact in shaping the minds, beliefs and opinions of most Germans.Some in the field of public relations are strongly influenced by the rise of Goebbels and the Nazis by using propaganda to control the mass media and the masses of the people.In the excerpt below, Alan Moore presents the history of mass media and its features, evolution and how they replace and cooperate with each other.Before John Gutenberg and he printed the Bible, the message was strongly controlled by the church in a society described as feudal society for the benefit of the church.This is the first mass media, and it is an important contributor to the collapse of the feudal system and the hegemony of the church over the majority of the Nordic population.With the development of printing communication and publishing, technological innovation has created a new logo structure.Soon, publishers became control agencies, hoping to control the market space and thus control the market.Time Warner and Rupert Murdoch are among the oldest media giants today.Their roots can be traced back to the newspaper and printing industries.Printing and Publishing create a whole new range of job descriptions. The author/writer is a creative talent, and other professional writers include journalists columnist, script writer, etc.For newspapers and magazines, the work of editing is used to manage written content.The illustrator appeared in books and journals, and after the 1850 s photo, the photographer and photographer illustrator were also added to the creative skills of printing and publishing.Advertisements are produced through newspapers and magazines.Advertising revenue has also hung up the business model of newspapers, and has since become the model of how each mass media can earn considerable income.But more importantly, because of the possibility of reuse, public libraries are born. in public libraries, Industrial men and women can better expand their knowledge if they want.From a business perspective, newspapers and magazines change the role of information.For important content in reality, content becomes the necessary glue to convey business information to the target audience.Nowadays, many free newspapers are funded by advertisements.Needless to say, like all industrial economies, the barriers to entry for print publishers are high.The cost of capital to establish a publishing business is not trivial, and as publishers realize that they can reach more audiences through a wider distribution, these cost of capital increases.However, it is quite a benefit to whoever owns the wilder distribution, who controls the story, the news, and the information.Until recently, some media bosses from around the world have become arbitrators of what we can or should know.New media has brought new industries, new careers and new business models.Advertising can be supported, even through media channels.Music recordings in the 1800 s introduced the first "new" mass media.Originally only music recordings on "clay" records eventually evolved into vinyl records in the second half of last century?The music industry has added new recording methods for C-from 1960 seconds of open reel tapesCassette and music tapes in the 1970 s, music CDs in the 1980 s and digital music stored as MP3 files in the 1990 s, as well as ringtones for the current decade.Music records alone are worth billions of dollars worldwide today.The recorded content is not just music.More than 1970 films appeared on video tapes and created a second major content category for the record industry.The film was originally a rental business, but later increased the sale of video tapes and then DVD sales and rentals.Movies sold and recorded on dvd today are worth about $20 billion, almost equivalent to Hollywood's revenue at the box office --run movies.Today, several other recording categories, including computer programs, video games, TV programs, etc., also exist.As a new mass media channel, recording is very different from printing because anyone can read books, magazines or newspapers because they consume records or tapes, CDs, DVDs, you need to have a media player.This forces families to buy new home entertainment equipment.player.Then the cassette player, CD player, DVD player.The early recordings were concerts, longer Symphony orchestra music, and if you go to a concert in the theater, you listen to the music.The record industry then innovated and created shorter forms of music, inventing pop songs about 3 minutes in length.This is not feasible on the stage, "we don't listen to the London Symphony Orchestra for 3 minutes .".Musicians, because of their music, can expand to other media, especially radio and movies.This means you don't have to be rich for the first time, go to the opera house and have your own musical instruments to enjoy the music.It's like publishing a controlled economy and distribution system.Analog recording has created a new industry, the music industry, slowly cannibalizing music from printing.Analog recording as a mass media and distribution model creates a series of new jobs;From recording studios and live recordings to music management and touring bands created for modern times by the Beatles and jazz and R & B (Motown.A new mass media can not only learn from the old media, but also add new opportunities.New media can create formats that were previously not feasible.In addition, in addition to creative and technical talents, there can also be performance talents in the media.Even if users buy expensive media players, the media can flourish.In the 1910 s, film became the third development of the mass media.This brings another very unique form of enjoyment to the mass media.As a result, the film became an audience media that enjoyed in the cinema with hundreds of other members of the public.Interestingly, it was a public experience and still is.Technically, we now have the first real visual media, moving pictures..The very popular film content format was invented for cinema in the first half of the Las century.These include "news reels" about 5-The 10 minute new summary in the mobile picture is the pioneer of today's TV news.In addition, a weekly "series" has been launched, and the same hero will fight a series of villains in a week and will continue to be in danger next week.The cliff-The hanger style of the short series will bring the cinema audience back to continue the installment every week.Interestingly, this format continues to appear in TV soap operas and story series such as shield, the underworld family, Desperate Housewives, etc, "Big Brother", "Pop Idol", "Star Trek Enterprise" and so on.Movies are considered a viable medium to threaten books.The opposite happened.Good books give birth to movies, and successful films that are not based on books become printed books.Hollywood ruthlessly gobbled up the top talent and content from print and recording and tried to turn them into movie stars.Some have succeeded, such as Ian Fleming's James Bond book series, or the switch from Elvis Presley to a movie.Madonna and the Prince are examples of movies that try to transfer a recording artist to the screen but fail, comics have become Superman, Batman, Spider-Man, Dark Man, Hulk and other movies.This in turn sells more comic books, but other titles like the dark ones fail.